Hyderabad-based MetroMela Internet Services has launched MetroMela.com, a city-centric website that aims to help users find relevant local information, share reviews and get the ‘best deals running in town’. The website currently offers its services for users in seven cities — Hyderabad, Chennai, Bangalore, Pune, Mysore, Vizag and Cochin.
MetroMela.com provides information across three sections – ‘Shopping, Food & Entertainment,’ ‘Health & Wellness’ and ‘Family & Kids’. “What we typically do is give out vendor listings (unlike Yellow Pages we list out selected vendors that we think would cater to the needs of our target audience) and write reviews on those vendors,” Barkha Shah, head of content, MetroMela, has said.
Barkha Shah has added, “We also have city-centric informative write-ups that would help users to know how to organize a birthday bash for their kids, where to find Reiki practitioners in the city or which places are good as weekend getaways with families or for corporate outings. Apart from that, we collect deals, offers and discounts and aggregate it on the site.” MetroMela.com also allows users to contribute to the content by suggesting a vendor that should be added to the site, notifying the company about a deal in their neighbourhood, or writing about their own experiences about a particular store or activity centre.
MetroMela is the brainchild of Sateesh Andra, a venture partner at Draper Fisher Jurvetson (DFJ). The other key people include Pankaj Joshi (vice president, marketing and business strategy), Nitin Chowdhary (chief operating officer), Chidambaran Subramanian (chief technology officer), and Aparna Ganti (director of marketing).
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