Fropper.com, India’s first social networking site has taken an initiative in the struggle with the world’s most dangerous disease AIDS. Fropper.com has joined hands with Saadhan Helpline of PSI (Population Services International), a leading non-governmental organization in Mumbai, to spread across the message amongst the youth.
The online campaign of AIDS awareness started from 26th November’07 and will continue until 25th December’07. This AIDS awareness campaign includes spreading awareness about HIV, Safer Sex and Sexually Transmitted Infections (STI) amongst the Indian youth.
To answer various queries regarding AIDS, Fropper.com has created a character called Miss. Red Ribbon. This fictional character talks the language of the youth today, and she fields member’s queries regarding HIV and safer sex.
Also, Miss. Red Ribbon will provide significant statistics about AIDS and will direct members to links to relevant zones on Fropper.com or Saadhan helpline.
According to Navin Mittal, Business Head, Fropper.com, said, “Today social networking conquers a huge space in the online world and the youth is closely involved in its evolution. This online awareness campaign is one of the best possible ways to reach out to the Indian youth who need to be aware of the threats of HIV and AIDS.”
“We are proud that Fropper.com has been able to make online networking not only a fun-filled activity, but also a platform to discuss social issues. I am happy to be associated with Saadhan Helpline and helping us contribute to this social cause,” he continued.
Carrying such an aggressive campaign for AIDS by a social networking website is essential in today’s era as youths need to be educated regarding the intense issue like AIDS.
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